Buying Organic... Is it really that important?


As a brand and as a customer we all have a choice, when I started B For Bert I made a choice to be a business that is kind to people and the planet. The fabrics we chose are (wherever possible) 100% organic and responsibly sourced.

Our skin is our biggest organ, and surprisingly absorbent so it’s important to think about the fabrics we put against it particularly newborn skin. GOTS certified cotton, is cotton grown completely free from synthetic pesticides, insecticides or herbicides and GMO's. Organic agriculture is a production process that sustains the health of the eco system, soils & people.

Choosing organic is not only safer for our skin but also safer for the cotton farmers who suffer the risk of serious illness from close contact with the toxic chemicals still used in the production of conventional cotton, not just in the fields but through their water system too. Many of these farmers will be parents themselves.